E-COMMERCE [NEW SYLLABUS W.E.F FROM 2020-21]

 

UNIT - I

History of E-commerce and Indian Business Context: E-Commerce –Emergence of the Internet –Emergence of the WWW – Advantages of E-Commerce – Transition to E-Commerce in India –The Internet and India – E-transition Challenges for Indian Corporate.

Business Models for E commerce: Business Model – E-business Models Based on the Relationship of Transaction Parties - E-business Models Based on the Relationship of Transaction Types.

UNIT - II

Enabling Technologies of the World Wide Web: World Wide Web – Internet Client-Server Applications –Networks and Internets – Software Agents – Internet Standards and Specifications – ISP. e-Marketing :Traditional Marketing – Identifying Web Presence Goals – Online Marketing – E-advertising – E-branding.

UNIT - III

E-Security: Information system Security – Security on the Internet – E-business Risk Management Issues – Information Security Environment in India.

Legal and Ethical Issues :

Cybers talking – Privacy is at Risk in the Internet Age – Phishing – Application Fraud –Skimming – Copyright – Internet Gambling – Threats to Children.

UNIT - IV

e-Payment Systems: Main Concerns in Internet Banking – Digital Payment Requirements – Digital Token-based e-payment Systems – Classification of New Payment Systems – Properties of Electronic Cash – Cheque Payment Systems on the Internet – Risk and e-Payment Systems – Designing e-payment Systems – Digital Signature – Online Financial Services in India – Online Stock Trading.

UNIT - V

Information systems for Mobile Commerce: What is Mobile Commerce? – Wireless Applications –Cellular Network – Wireless Spectrum – Technologies for Mobile Commerce – Wireless Technologies –Different Generations in Wireless Communication – Security Issues Pertaining to Cellular Technology. Portals for E-Business: Portals – Human Resource Management – Various HRIS Modules.

 

TEXT BOOK:

1. P.T.Joseph, S.J., “E-Commerce - An Indian Perspective”, PHI 2012, 4th Edition.

REFERENCE BOOKS:

1. David Whiteley , “E-Commerce Strategy, Technologies and Applications”, Tata McGraw Hill, 2001.

2. Ravi Kalakota, Andrew B Whinston, “Frontiers of Electronic Commerce”, Pearson 2006, 12th Impression.